The Nokia icon style has been born out of the need to primarily work on digital devices and render clearly across a multitude of devices and sizes. The simple flat geometric shapes and angles not only work best on a pixel grid but also in printed media.
To enable designers, marketeers and others to access approved assets and information easily we created a number of different access points through vector masterfiles, symbol font, online searchable database and presented at design roadshows around the business.
We were able to extended the impact of the team and brand consistency through these asset libraries and design tools which spread virally around company. They were successfully adopted by many new teams and business areas.
The Pure Symbols created the branded icon style in use across the full range of Nokia consumer touchpoints, including web, on product graphics, packaging, on device applications and core platform software. Greater impact and awareness was created when also used for high profile internal communication.
