Developed clear guidelines to create successful digital content which both improved quality of delivery and also provided clear criteria to measure success with multiple stakeholders.
Built a library structure to offer variety of personalisation to consumers with 4 categories: Global Art, Hero Graphic, Photographic Figurative and Photographic Texture.
Bold graphic direction different to competitors, which can be customised to harmonise with all colours in the product range and the form can differ to express each platform story.
Rich in colour and detail to sell the high quality screens, new perspectives, unusual angles, harmonising with the physical material colours of each device range.
Embracing artists from around the world to create locally relevant contemporary content which harmonises with the physical material colours of each device range.
To highlight the bespoke work created with artists we produced a video showing how one of the pieces of art was created using time lapse and detail shots during the drawing. This was then preloaded onto devices along with the wallpaper itself.
